Winning the Primary Operating Account

For community banks, the primary business operating account is the holy grail — it's where payroll, accounts receivable, accounts payable, and cash flows live. But convincing a business to switch its core banking relationship is notoriously difficult. Minneapolis-based Onsetto is solving that friction by automating the switching of payroll, AR/AP, and cash flows during onboarding, making it painless for businesses to move their primary operating accounts to a new financial institution.

Founded by Cale Johnston, who previously built ClickSWITCH (acquired by Q2 Holdings in 2021), Onsetto raised a $2.2M seed round led by EJF Ventures. Johnston's co-founders include Rob Zwink (CTO), Jason Johnston (COO), and Jordan Lemanski (CPO). The company has already signed over 30 financial institutions, predominantly community banks.

A Founder Who's Done It Before

Onsetto's biggest advantage may be its founder's track record. Cale Johnston built ClickSWITCH into the leading account switching platform for consumer banking before selling it to Q2 Holdings. Now he's applying the same playbook to business banking — a market that's larger, stickier, and far more complex. By automating the operational switching that makes businesses reluctant to change banks, Onsetto is giving community banks the tools to compete with the largest financial institutions for the most valuable accounts in banking.